Franco Battiato in Madrid 16 Luglio 2008 announcement
In the 60s and 70s romantic italian music had an easy time finding its way in the Spanish market. Jimmy Fontana, Sandro Giacobe... even groups not big in their own country like New Trolls. But the market of the 60s and 70s was based more on good music and "singles". So if a song like Gloria by Umberto Tozzi was irresistible, it would find its way in the charts without much difficulty. When the 80s arrived, things changed completely. Thats when the market totally shifted first towards the UK new wave bands and then towards the marketing priorities of the US offices of the major record companies. In this context, Franco Battiato and Laura Pausini have been the only two italian artists that were able to make a big mark on the market in Spain in a natural way based on their recordings and not so much on marketing. Eros on the other hand was not selling much until a heavy marketing campaign began for the first spanish single from his "In Certi Momenti" LP. Funny I cant...